I have been working on a web refresh for the past few weeks, updating the skin and functionality of the site for our organization. We have been looking at different graphic elements and working on making all the CSS consistent and elegant.
Here are two examples of web design that we were comparng and admiring.
Light Speed Retail's website is gorgeous. It scrolls and functions beautifully, and its modern graphic elements are simply elegant and understated.
In contrast, Light Speed Retail's competitor, Intuit, has a site that is outdated and clunky. There is too much text, too many boxes, and each page is inconsistent with the functions of the last. You can see how a customer would prefer to do business with Light Speed Retail's sleek interface.